Privacy Policy

1. About This Policy

Casco Bay Smiles(“we,” “us,” or “our”) operates the website at cascobaysmiles.com. This Privacy Policy describes how we handle information collected through this website. It does not govern information collected in a clinical setting, which is handled separately under our HIPAA Notice of Privacy Practices.

2. Information We Collect

We collect information in two ways:

Information you provide directly

When you submit a contact form or appointment request on this website, we collect your name, email address, phone number, and any message you include. This information is used solely to respond to your inquiry or schedule your appointment.

Information collected automatically

We use Google Analytics (GA4) to understand how visitors use this website. This service collects anonymized data including pages visited, time on site, and general geographic location. We also use CallRail for phone call tracking, which may record that a call was initiated from this website. Neither service collects personally identifiable information without your direct action.

3. How We Use Your Information

• ✓To respond to appointment requests and general inquiries
• ✓To contact you regarding your request via phone or email
• ✓To improve the content and usability of this website
• ✓To understand which services patients are looking for

We do not sell, rent, or share your personal information with third parties for marketing purposes.

4. HIPAA & Protected Health Information

As a dental practice, we are subject to the Health Insurance Portability and Accountability Act (HIPAA). However, information submitted through this website — such as a contact form or appointment request — does not constitute protected health information (PHI) under HIPAA. Once you become a patient and share health information with our office directly, that information is governed by our HIPAA Notice of Privacy Practices, which you will receive at your first visit.

5. Cookies & Analytics

This website uses cookies — small text files stored in your browser — to support analytics and improve your experience. Cookies are used by:

• ✓Google Analytics (GA4) — to measure traffic and usage patterns anonymously
• ✓Google Tag Manager — to manage analytics and tracking scripts

You can disable cookies in your browser settings or opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

6. Third-Party Services

This website integrates with the following third-party services, each governed by their own privacy policies:

• →Google Analytics & Google Tag Manager — website analytics
• →CallRail — phone call tracking and attribution
• →Google Maps — embedded maps for our office location

7. Data Retention & Security

Information submitted through our website is retained only as long as necessary to fulfill the purpose for which it was collected or to comply with legal obligations. We use reasonable administrative and technical safeguards to protect information from unauthorized access, loss, or disclosure.

8. Your Rights

You have the right to:

• ✓Ask what personal information we hold about you
• ✓Request correction of inaccurate information
• ✓Request deletion of information you have submitted through this website

To exercise any of these rights, please contact us using the information below.

9. Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of this website after changes are posted constitutes acceptance of the updated policy.